Grand Ball Room
9:30am - 9:30am
floor opens

ad:tech Shanghai is a two day conference and exhibition designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use. ad:tech is managed by Comexposium, a leading global marketing event organiser that aims to drive the growth and improvement of the digital marketing and media industry.

9:30am - 9:45am
Opening speech
9:45am - 10:30am
Creating human-centered organizations

Everything is about purpose right now and everyone wants to understand how they can use that focus to drive their business. At IDEO we have been working in the innovation and design thinking space for the last 35 years, but it is relatively recent that we are using the same human-centered approach in designing the digitally capable and future fit organizations we are working with.

Partner
ideo
10:30am - 10:45am
transition break
10:45am - 11:30am
adtech+martech
11:30am - 12:15pm
Explore New Methods of Marketing in the IOT Era
GM of Advertising Sales in MIUI of Eastern Region
Xiaomi
12:15pm - 1:30pm
networking lunch
1:30pm - 4:45pm
Workshops is on air. Please make you way to the track rooms

4:45pm - 5:45pm
The Influence AI: How Machine Intelligence Helps Retailers Drive Engagement and Boost Sales

90% of the data in the world today has been created in the last two years alone.Today’s customers are sharing incredible amounts of information and they expect retail marketers to use each piece to personalize every little interaction on their journey.

Find out how leading retail giants are providing next-gen shopping experiences that drive higher engagement and boost sales. By understanding things like social profiles, trend, weather, and behavior, AI can help marketers understand at a more granular level what consumers want and need.

Commerce Futurist, Best Selling Author, Speaker
Colderice Media
EXPLORING emerging technologies, ideas and innovative marketing strategies
12:15pm - 5:00pm
TRACK A BEGINS

1:30pm - 2:00pm
Perfecting digital marketing map with offline data
  • The characteristics of offline data
  • Focus Offline DMP
  • Integration of online and offline data for digital marketing
2:00pm - 2:30pm
Winning digital – from last click to multi-touch
Head of Big Data Analytical Consulting, Nielson China
Nielson
2:30pm - 2:45pm
transition break
2:45pm - 3:15pm
How does creativity seep into people's Life
Managing Director
Leo Burnett
3:15pm - 3:45pm
Omini-channel:transforming the path to purchase in China
Chief Strategic Officer for China.
Mediacom
3:45pm - 4:15pm
Effectively Connect with Consumers in the Mobile Social Era
How to capture consumer’s ATTENTION in a competitive digital ecosystem
12:15pm - 5:00pm
TRACK B BEGINS

1:30pm - 2:30pm
Marketing upgrade driven by technologies
2:30pm - 2:45pm
transition break
2:45pm - 3:15pm
Interact with clients in the era of social media
Key Account Sales VP, Tencent CCM
tencent
3:15pm - 3:45pm
SESSION BY WAN TAO
CEO of 31huiyi.com
31huiyi
3:45pm - 4:15pm
SESSION BY MA JUN