After working at Leo Burnett for over a decade, Angie has proven she is truly a Star-Reacher. She was obsessed with advertising even before she graduated from the University of Chicago with a bachelor degree in Psychology and East Asian Civilizations and Languages. Hence, it was not surprising that her first job after university was in advertising with Leo Burnett Hong Kong in 2002. As more and more international brands like McDonald’s started to grow in mainland China, Angie relocated to Leo Burnett Shanghai in 2007.
Since then, Angie has been deeply involved in the growth and expansion of many international brands in China, which has helped her accumulate extensive experience in marketing. This also enabled her to develop a unique and in-depth understanding of Chinese consumers.
In March 2014, Angie returned to Leo Burnett as General Manager of its Shanghai office. She then led her team to create the famous Classmate Xiaoming beverage from zero to a national brand in China, and won the office’s first-ever Grand Prix for effective advertising at the 2016 Greater China Effie Awards.
Under her management, Leo Burnett Shanghai has been ranked top 5 continuously from 2014-2016 according to the R3 China Agency Scope. In March 2017, Angie was promoted to Managing Director.
During her advertising career, Angie has built an exceptional track record in FMCG to F&B, from electronics to the B2B category. Her clients include many blue-chip advertisers such as McDonald’s, adidas, P&G, J&J, Siemens, Li Ning, PepsiCo, Uni-President, Pfizer, Huawei, and Ferrero Kinder. Her goal is to change the current way agencies work in China to deliver truly integrated campaigns.
When she is not at work, Angie loves discovering new restaurants and delicious food---- her next career aspiration is to become a food critic ”wang-hong”.