ad:tech Shanghai is a two day conference and exhibition designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use. ad:tech is managed by Comexposium, a leading global marketing event organiser that aims to drive the growth and improvement of the digital marketing and media industry.
Everything is about purpose right now and everyone wants to understand how they can use that focus to drive their business. At IDEO we have been working in the innovation and design thinking space for the last 35 years, but it is relatively recent that we are using the same human-centered approach in designing the digitally capable and future fit organizations we are working with.
90% of the data in the world today has been created in the last two years alone.Today’s customers are sharing incredible amounts of information and they expect retail marketers to use each piece to personalize every little interaction on their journey.
Find out how leading retail giants are providing next-gen shopping experiences that drive higher engagement and boost sales. By understanding things like social profiles, trend, weather, and behavior, AI can help marketers understand at a more granular level what consumers want and need.